As soon as you get out of high season is the best time to prepare for the next one. About 40% of the year consists of school breaks and public holidays, also known as your high season. This is the time where you can maximize your product and profit which will carry you throughout the rest of the year. You need to ensure that your...
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Sometimes the potential for bookings from your local area can be overlooked. We have put together some tips to help you develop relationships and look for opportunities in your own backyard. The ability to view available activities in the area can be a valuable source of bookings, if you just make people aware of the realtime option. 1. Partner with local accommodation establishments, & restaurants...
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Your business website probably cost you a lot of money to put in place, and in return it should provide a return on this investment by earning you income! Here are some tips on making your site work harder. Firstly, showcase what you have to offer by using large photos. Research has shown that a website only has 3 seconds to convince a visitor to...
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Engaging with potential and past guests on various social media networks can take time — which we know is in short supply. At ActivityBridge we like to save you time and effort, so here are some tips to make it quicker and easier to manage Facebook and Twitter. Tip: Post lots of great images People love photos. Images are by far the most popular content...
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Even if you’re on lots of online travel agent sites and specialised activity selling sites, your own website is the most important marketing tool you have. Obviously, a direct booking from your own site — where you don’t pay any commission to a third party — is first prize for your marketing efforts. With the help of some experienced colleagues in the industry, here are...
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Insurance covers a wide variety of possible bad scenarios, but not how you deal with them. A badly handled situation could easily mean the end of your business. An article by Martin Hatchuel, on preparing for and dealing with emergencies, comes to mind. It also highlights how important it is to manage your reputation. With his permission, we reproduce Martin’s article below as we think...
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