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Straight out of High Season

Straight out of High Season

As soon as you get out of high season is the best time to prepare for the next one. About 40% of the year consists of school breaks and public holidays, also known as your high season. This is the time where you can maximize your product and profit which will carry you throughout the rest of the year. You need to ensure that your...

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PR for Emergencies: Are you Prepared?

PR for Emergencies: Are you Prepared?

Insurance covers a wide variety of possible bad scenarios, but not how you deal with them. A badly handled situation could easily mean the end of your business. An article by Martin Hatchuel, on preparing for and dealing with emergencies, comes to mind. It also highlights how important it is to manage your reputation. With his permission, we reproduce Martin’s article below as we think...

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